{"id":8089,"date":"2025-11-28T13:44:15","date_gmt":"2025-11-28T12:44:15","guid":{"rendered":"https:\/\/www.hrexperience.rs\/?p=8089"},"modified":"2025-11-28T13:45:23","modified_gmt":"2025-11-28T12:45:23","slug":"dragan-rescik-procredit-banka-o-projektu-exotic-remote-work-doneo-55-vise-prijava-po-oglasu-kostao-manje-nego-bilbord-kampanja","status":"publish","type":"post","link":"https:\/\/www.hrexperience.rs\/en\/vesti\/dragan-rescik-procredit-banka-o-projektu-exotic-remote-work-doneo-55-vise-prijava-po-oglasu-kostao-manje-nego-bilbord-kampanja\/","title":{"rendered":"Dragan Re\u0161\u010dik, ProCredit banka, o projektu \u201eExotic Remote Work\u201c: Doneo 55% vi\u0161e prijava po oglasu, ko\u0161tao manje nego bilbord kampanja"},"content":{"rendered":"

U ProCredit banci verujemo da dobra ideja vredi koliko i dobar tim \u2013 a najbolja nastaje kada promeni\u0161 perspektivu. Zato smo pokrenuli projekat \u201eExotic Remote Work\u201c i omogu\u0107ili da dva oktobra uzastopno, 2023. i 2024. godine, veliki broj koleginica i kolega kancelariju zameni terasom s pogledom na more, sastanke smo prebacili pod suncobrane, a pauze za kafu uskladili sa \u0161umom talasa, ka\u017ee Dragan Re\u0161\u010dik, \u0161ef Odeljenja za ljudske resurse u ProCredit banci Srbija.\u00a0<\/span>\u00a0<\/span><\/p>\n

O projektu \u201eegzoti\u010dnog rada na daljinu\u201c, koji je na Infostudovom konkursu za najuspe\u0161nije HR pri\u010de izazvao veliku pa\u017enju, Dragan Re\u0161\u010dik ka\u017ee:\u00a0<\/span>\u00a0<\/span><\/p>\n

\u2013 ProCredit Banka je u okviru projekta \u201cExotic Remote Work\u201d organizovala u dve uzastopne godine ukupno 80 zaposlenih, koji su u grupama po 10 koleginica i kolega radili i u\u010dili iz vila na Krku, 2024. i na Kipru, 2023. godine.<\/span>\u00a0<\/span><\/p>\n

\u0160ta je Banka obezbedila a \u0161ta su svi zajedno, i zaposleni i poslodavac, dobili ovom neobi\u010dnom idejom koja cilja iskustvo zaposlenih, tim bilding, brendiranje poslodavca, organizaciju rada i druge va\u017ene aspekte poslovanja?<\/span><\/i><\/b>\u00a0<\/span><\/h3>\n

\u2013 Prevoz i sme\u0161taj (da, i grejani bazen!) obezbedila je Banka, a kolege su ponele laptop i dobru volju. Rezultat?\u00a0<\/span>Odli\u010dan feedback kolega, povezivanje, vi\u0161e prijava eksternih kandidata, ve\u0107a prepoznatljivost brenda, odli\u010dan \u201cbuzz\u201d interno i eksterno \u2013 i to uz tro\u0161ak manji od minimalne nedeljne bilbord kampanje u glavnom gradu.\u202f\u202f<\/span><\/b>\u00a0<\/span><\/p>\n

Ove godine, iako je oktobar tradicionalno bio rezervisan za na\u0161u \u201cegzoti\u010dnu kancelariju\u201d, zbog velikog IT projekta koji realizujemo krajem godine odlu\u010dili smo da tre\u0107u sezonu Exotic Remote Work projekta pomerimo za prole\u0107e naredne godine \u2013 jer znamo da dobre stvari zaslu\u017euju pravi trenutak.<\/span>\u00a0<\/span><\/p>\n

\u010cemu je PCB te\u017eila kada je pokrenula ovaj projekat? Koji su bili razlozi i ciljevi Banke?<\/span><\/i><\/b>\u202f<\/span><\/i>\u00a0<\/span><\/h3>\n

\u2013 \u017deleli smo da osve\u017eimo rutinu, zbli\u017eimo ljude iz razli\u010ditih timova i pozicija, ubrzamo razmenu znanja i da dodatno rasplamsamo varnicu zbog koje volimo svoj posao. Ciljevi su bili jasni: pove\u0107ati timsku sinergiju, razmenu ideja u opu\u0161tenoj atmosferi, ali za\u0161to da ne \u2013 i oja\u010dati employer branding kroz iskustvo koje se ne zaboravlja.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

Kako birate zaposlene koji u\u010destvuju u \u201eegzoti\u010dnom radu na daljinu\u201c? Sada je ve\u0107 veliki broj zaposlenih bio obuhva\u0107en projektom. Ima li ikakvih ograni\u010denja u pogledu u\u010de\u0161\u0107a , na primer, u pogledu radnih mesta, du\u017eine rada u ProCredit banci?<\/span><\/i><\/b>\u202f<\/span><\/i>\u00a0<\/span><\/h3>\n

\u2013 Prijava je bila otvorena putem internog sistema, a odabir \u2013 \u201ciz \u0161e\u0161ira\u201d, kako bismo ostali maksimalno fer i podstakli me\u0161anje timova i profila. Interesovanje je bilo ogromno (vi\u0161e od tre\u0107ine zaposlenih obe godine), a prijave su \u201epr\u0161tale\u201c ve\u0107 prvih sat vremena. Godi\u0161nje idu \u010detiri grupe \u00d7 10 ljudi, pa rotacija prirodno omogu\u0107ava da \u0161ansu dobije \u0161to \u0161iri krug kolega.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

Neko \u0107e re\u0107i da projekat zvu\u010di pomalo ekstravagantno: veliki broj zaposlenih u luksuznoj vili sa bazenom koji se greje. Da li smatrate da su tro\u0161kovi veliki s obzirom na ostvareno, s obzirom na ciljeve i bud\u017eete?<\/span><\/i><\/b>\u202f<\/span><\/i>\u00a0<\/span><\/h3>\n

\u2013 Znamo da \u201cvila + bazen\u201d zvu\u010di kao Instagram, ali brojke jasno pokazuju: projekat nas je ko\u0161tao manje od minimalne nedeljne bilbord kampanje u jednom gradu, a doneo je\u00a0<\/span>55% vi\u0161e prijava po oglasu i 28,5% rasta prompted awareness-a<\/span><\/b>. To je ROI sa osmehom.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

S obzirom da ka\u017eete da je projekat zapravo jeftiniji od nekih marketin\u0161kih kampanja i dostupniji nego \u0161to deluje, koje kompanije i profili zaposlenih najvi\u0161e imaju koristi? \u0160ta ste saznali o zaposlenima ProCredit banke u nestandardnom okru\u017eenju?<\/span><\/i><\/b>\u202f<\/span><\/i>\u00a0<\/span><\/h3>\n

\u2013 Ovakav format posebno prija organizacijama koje \u017eive od znanja i saradnje (IT, finansije, product, analitika, prodaja). Kod nas se pokazalo:\u202f<\/span>\u00a0<\/span><\/p>\n

    \n
  • Crossteam efekat<\/span><\/b>\u00a0\u2013 kad se back office, prodaja i IT\/analitika na\u0111u pod istim suncobranom, br\u017ee se spajaju ta\u010dke i projekti \u201ckliknu\u201d.<\/span>\u202f<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
      \n
    • Mikro-mentorstva<\/span><\/b>\u00a0\u2013 seniori spontano dr\u017ee \u201cmini-sesije\u201d pored bazena, a juniori postavljaju vi\u0161e pitanja kad nema formalne konferencijske sale.<\/span>\u202f<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
        \n
      • Introverti dobiju glas<\/span><\/b>\u00a0\u2013 manje grupe u opu\u0161tenom ambijentu izvuku ideje koje u velikim salama ponekad ostanu neizre\u010dene.<\/span>\u202f<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

        Sve to je doprinelo onom \u010duvenom \u201c101% pozitivnih utisaka\u201d. Taj jedan procenat je \u201cbonus\u201d entuzijazma, jer smo u povratnoj evaluaciji u\u010desnika nai\u0161li na ocenu koja je ve\u0107a od predvi\u0111ene maksimalne.<\/span>\u00a0<\/span><\/p>\n

        Koji su rizici ovog projekta? Da li ste razgovarali sa zaposlenima o izazovima koje nosi?<\/span><\/i><\/b>\u202f<\/span><\/i>\u00a0<\/span><\/h3>\n

        \u2013 Jesmo. Transparentnost pre polaska re\u0161ava 80% potencijalnih problema.<\/span>\u202fZato smo o<\/span>tvoreno adresirali:<\/span>\u202f<\/span>\u00a0<\/span><\/p>\n

          \n
        • Percepciju pravednosti (nasumi\u010dni odabir + rotacija kroz godine);<\/span>\u202f<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
            \n
          • Biznis kontinuitet (grupe se biraju tako da kriti\u010dne funkcije ostanu\u00a0<\/span>pokrivene);<\/span><\/i>\u202f<\/span><\/i>\u00a0<\/span><\/li>\n<\/ul>\n
              \n
            • Zamor i distrakcije (jasne preporuke fokusa tokom radnog vremena);<\/span>\u202f<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                \n
              • Bezbednost i reputaciju.<\/span>\u202f<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                Koje su koristi od projekta Exotic Remote Work? Kako uti\u010de na anga\u017eovanost, lojalnost zaposlenih, fluktuaciju?<\/span><\/i><\/b>\u202f<\/span><\/i>\u00a0<\/span><\/h3>\n

                Na kratkom roku: vi\u0161e energije, povezivanja i kreativnih \u201caha!\u201d trenutaka.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

                Na du\u017eem, brojke govore jasnije od re\u010di:<\/span>\u202f<\/span>\u00a0<\/span><\/p>\n

                  \n
                • +55% prijava<\/span><\/b>\u00a0po oglasu za posao \u2013 potvrdili smo da smo banka za koju ljudi \u017eele da rade<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                    \n
                  • +28,5% prompted awareness<\/span><\/b>\u00a0brenda \u2013 ljudi su \u010duli za nas, zapamtili nas<\/span>\u202f<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                      \n
                    • ~8% fluktuacija<\/span><\/b>\u00a0u pore\u0111enju sa industrijom gde je prosek ~16% \u2013 duplo ni\u017ea stopa<\/span>\u202f<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                      Koje su prednosti za brend poslodavca? \u0160ta banka signalizira potencijalnim kandidatima, osim fleksibilnosti?<\/span><\/i><\/b>\u202f<\/span><\/i>\u00a0<\/span><\/h3>\n

                      Poruka je trostruka:<\/span>\u202f<\/span>\u00a0<\/span><\/p>\n

                      1. Poverenje i zrelost<\/span><\/b>\u202f<\/span><\/p>\n

                      Ne merimo produktivnost po tome koliko sati se sedi u kancelariji. Verujemo da su ljudi profesionalci koji znaju da ispune profesionalna o\u010dekivanja \u2013 bilo da rade sa Novog Beograda ili sa Krka. To je kultura odgovornosti, ne kontrole.\u202f<\/span>\u00a0<\/span><\/p>\n

                      2. Inovacija i hrabrost<\/span><\/b>\u202f<\/span><\/p>\n

                      Bankarski sektor se \u010desto do\u017eivljava kao konzervativan i pomalo dosadan. Mi pokazujemo da profesionalnost ne mora da zna\u010di uko\u010denost. Mo\u017eemo da budemo i pouzdani i zabavni, i striktni po pitanju standarda i fleksibilni po pitanju na\u010dina rada.<\/span>\u00a0<\/span><\/p>\n

                      3. Investicija koja ima smisla\u202f<\/span><\/b>\u202f<\/span><\/p>\n

                      Ekstravagancija nije u ceni \u2013 ve\u0107 u ideji. Projekat ko\u0161ta manje od nedeljnog bilboarda, a donosi godine reputacije. Pokazujemo da pametna organizacija ne mora da tro\u0161i brutalne bud\u017eete da bi stvorila vrednost.\u202f<\/span>\u00a0<\/span><\/p>\n

                      I na kraju, mo\u017eda najva\u017enije: signaliziramo da niste broj \u2013 vi ste osoba, deo tima, neko ko zaslu\u017euje da radi u okru\u017eenju koje ga inspiri\u0161e.\u00a0<\/span><\/b>Jer mi jesmo banka, da \u2013 ali pre svega, zajednica ljudi koji veruju jedni u druge.<\/span>\u202f<\/span>\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

                      U ProCredit banci verujemo da dobra ideja vredi koliko i dobar tim \u2013 a najbolja nastaje kada promeni\u0161 perspektivu. Zato smo pokrenuli projekat \u201eExotic Remote Work\u201c i omogu\u0107ili da dva…<\/p>","protected":false},"author":1,"featured_media":8090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-8089","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vesti"},"yoast_head":"\nDragan Re\u0161\u010dik, ProCredit banka, o projektu \u201eExotic Remote Work\u201c: Doneo 55% vi\u0161e prijava po oglasu, ko\u0161tao manje nego bilbord kampanja - HR Experience<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hrexperience.rs\/en\/vesti\/dragan-rescik-procredit-banka-o-projektu-exotic-remote-work-doneo-55-vise-prijava-po-oglasu-kostao-manje-nego-bilbord-kampanja\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dragan Re\u0161\u010dik, ProCredit banka, o projektu \u201eExotic Remote Work\u201c: Doneo 55% vi\u0161e prijava po oglasu, ko\u0161tao manje nego bilbord kampanja - HR Experience\" \/>\n<meta property=\"og:description\" content=\"U ProCredit banci verujemo da dobra ideja vredi koliko i dobar tim \u2013 a najbolja nastaje kada promeni\u0161 perspektivu. 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