{"id":7718,"date":"2025-04-25T10:10:07","date_gmt":"2025-04-25T08:10:07","guid":{"rendered":"https:\/\/www.hrexperience.rs\/?p=7718"},"modified":"2025-04-29T10:20:32","modified_gmt":"2025-04-29T08:20:32","slug":"dalibor-sumiga-previse-generalizujemo-sta-je-zaposlenima-vazno","status":"publish","type":"post","link":"https:\/\/www.hrexperience.rs\/en\/vesti\/dalibor-sumiga-previse-generalizujemo-sta-je-zaposlenima-vazno\/","title":{"rendered":"Dalibor \u0160umiga: Previ\u0161e generalizujemo \u0161ta je zaposlenima va\u017eno"},"content":{"rendered":"<p><span data-contrast=\"auto\">Dalibor \u0160umiga je jedan od najprepoznatljivijih glasova regiona kada je re\u010d o bihevioralnoj nauci, neuromarketingu i stvarima koje nas \u2013 bilo kao potro\u0161a\u010de, bilo kao zaposlene \u2013 pokre\u0107u iznutra. Njegova predavanja su poznata po britkim, duhovitim i nimalo ulep\u0161anim analizama savremenog tr\u017ei\u0161ta rada i pona\u0161anja ljudi u organizacijama.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Uo\u010di njegovog <\/span><a href=\"https:\/\/www.hrexperience.rs\/en\/govornici\/dalibor-sumiga\/\"><span data-contrast=\"none\">nastupa na konferenciji HR Experience 2025<\/span><\/a><span data-contrast=\"auto\">, razgovarali smo o naj\u010de\u0161\u0107im zabludama koje poslodavci imaju o svojim zaposlenima, o tome za\u0161to \u201csre\u0107an zaposleni\u201d nije univerzalna kategorija \u2013 i za\u0161to AI jo\u0161 uvek ne mo\u017ee da zameni ono \u0161to zaista pokre\u0107e ljude na poslu.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">U marketingu znamo da univerzalne poruke retko rade. Za\u0161to onda toliko kompanija i dalje koristi iste generi\u010dke pristupe (i parole) kada poku\u0161ava da anga\u017euje zaposlene?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">Ne verujem da je kreativnost oglasa kod zapo\u0161ljavanja prioritet bilo koje kompanije, pogotovo onih koje nude atraktivne pozicije. Znaju da je dovoljno da pi\u0161e &#8222;Zapo\u0161ljavamo!&#8220;<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Osim toga, jedan kreativan oglas za posao ne\u0107e promeniti percepciju kompanije. Bolja je strategija stalno biti dobar u employer brandingu pa kad i stavi\u0161 oglas &#8222;Zapo\u0161ljavamo!&#8220; ima\u0161 kandidate koji su i pre objave oglasa znali da \u017eele da rade kod tebe.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">\u0160ta je, po tvom mi\u0161ljenju, najve\u0107a zabluda koju kompanije imaju o svojim zaposlenima \u2013 i kako bi je podaci iz bihevioralne nauke mogli razbiti?<\/span><\/b><\/h4>\n<p><span data-contrast=\"auto\">Da zaposleni vole kompaniju jednako kao i vlasnici. Ne treba nam bihevioralna nauka za to &#8211; svako od nas tome svedo\u010di na dnevnoj bazi.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">\u0160ta zapravo zna\u010di \u201csre\u0107an zaposleni\u201d? Da li smo preterali sa poku\u0161ajima da radno mesto postane izvor ispunjenja \u2013 ili jo\u0161 nismo ni po\u010deli da ga gradimo kako treba?<\/span><\/b><\/h4>\n<p><span data-contrast=\"auto\">&#8222;Sre\u0107an zaposleni&#8220; je stvar koja se previ\u0161e generalizuje. Sre\u0107a zaposlenih zavisi i od toga koliko je sre\u0107an privatno, a to automatski uti\u010de i na izvore njegove motivacije. Ako sam u kreditima, glavni motiv \u0107e mi biti novac; ako sam zadovoljan platom, a kreativna sam osoba, glavni motiv \u0107e mi biti izazovni projekti. Previ\u0161e generalizujemo \u0161ta je bitno zaposlenima.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Kad bi danas dizajnirao organizaciju od nule, koriste\u0107i sve \u0161to zna\u0161 o ljudskom pona\u0161anju \u2013 koja bi tri klju\u010dna principa ugradio u njene temelje da bi zaposleni bili zaista zadovoljni i motivisani?<\/span><\/b><\/h4>\n<p><span data-contrast=\"auto\">One na kojima sam i gradio svoju firmu dosad:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">\u00a0uvek nagradi odli\u010dne radnike; nek se uspeh firme odra\u017eava i na platama ljudi<\/span><\/li>\n<li>\u00a0po\u0161tuj njihovo privatno vreme, ali ih nau\u010di i da oni po\u0161tuju radne sate za koje su pla\u0107eni<\/li>\n<li>lojalnost, po\u0161tenje, proaktivnost i kreativnost su super mo\u0107i; ljude koji imaju te karakteristike plati suvim zlatom<span data-ccp-props=\"{&quot;335559685&quot;:720}\">\u00a0<\/span><\/li>\n<\/ul>\n<h4><b><span data-contrast=\"auto\">Ve\u0161ta\u010dka inteligencija sve vi\u0161e ulazi u poslovanje \u2013 od HR softvera do automatizovanih feedback sistema. Ali mo\u017ee li AI zaista da razume nijanse odnosa, poverenja i motivacije me\u0111u ljudima?\u00a0<\/span><\/b><\/h4>\n<p><span data-contrast=\"auto\">AI jo\u0161 nema, a i ne\u0107e tako brzo imati empatiju. Budu\u0107i da mu fali i kreativnost, nije ni blizu da pretekne \u010doveka.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ne propustite priliku da 26. maja u\u017eivo u Beogradu upoznate i slu\u0161ate Dalibora \u0160umigu!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4><a href=\"https:\/\/www.hrexperience.rs\/en\/ulaznice\/\"><span data-contrast=\"none\">BUY TICKETS<\/span><\/a><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>","protected":false},"excerpt":{"rendered":"<p>Dalibor \u0160umiga je jedan od najprepoznatljivijih glasova regiona kada je re\u010d o bihevioralnoj nauci, neuromarketingu i stvarima koje nas \u2013 bilo kao potro\u0161a\u010de, bilo kao zaposlene \u2013 pokre\u0107u iznutra. Njegova&#8230;<\/p>","protected":false},"author":4,"featured_media":7719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-7718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vesti"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dalibor \u0160umiga: Previ\u0161e generalizujemo \u0161ta je zaposlenima va\u017eno - HR Experience<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hrexperience.rs\/en\/vesti\/dalibor-sumiga-previse-generalizujemo-sta-je-zaposlenima-vazno\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dalibor \u0160umiga: Previ\u0161e generalizujemo \u0161ta je zaposlenima va\u017eno - HR Experience\" \/>\n<meta property=\"og:description\" content=\"Dalibor \u0160umiga je jedan od najprepoznatljivijih glasova regiona kada je re\u010d o bihevioralnoj nauci, neuromarketingu i stvarima koje nas \u2013 bilo kao potro\u0161a\u010de, bilo kao zaposlene \u2013 pokre\u0107u iznutra. 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