{"id":6944,"date":"2024-07-11T13:10:57","date_gmt":"2024-07-11T11:10:57","guid":{"rendered":"https:\/\/www.hrexperience.rs\/?p=6944"},"modified":"2024-07-26T14:04:07","modified_gmt":"2024-07-26T12:04:07","slug":"hr-price-banca-intesa-eb-strategija-ne-treba-samo-da-komunicira-vec-i-stvara-bolje-radno-okruzenje","status":"publish","type":"post","link":"https:\/\/www.hrexperience.rs\/en\/vesti\/hr-price-banca-intesa-eb-strategija-ne-treba-samo-da-komunicira-vec-i-stvara-bolje-radno-okruzenje\/","title":{"rendered":"HR Pri\u010de: Banca Intesa \u2013 EB strategija ne treba samo da komunicira ve\u0107 i stvara bolje radno okru\u017eenje"},"content":{"rendered":"

Projekat \u201cTi si sve \u0161to ho\u0107e\u0161\u201d, kompanije Banca Intesa, jedna je od pet pobedni\u010dkih HR praksi na ovogodi\u0161njem konkursu Uspe\u0161ne HR pri\u010de. <\/span><\/b>Na nedavnoj \u0160estoj konferenciji HR Experience, odr\u017eanoj u organizaciji Infostuda u Beogradu, ovaj projekat su ispred kompanije Banca Intesa predstavile Sanja Raja\u010di\u0107 i Simona Vidojevi\u0107.<\/span>\u00a0<\/span><\/p>\n

– Najve\u0107i deo na\u0161eg Employer branding projekta <\/span>\u201eTi si sve \u0161to ho\u0107e\u0161\u201c <\/span>le\u017ei u pripremi, oslu\u0161kivanju i \u017eelji da napravimo pozitivnu promenu po meri svih nas, rekle su Sanja i Simona.\u00a0<\/span>\u00a0<\/span><\/p>\n

Kada<\/span> si spreman da pita\u0161 mora\u0161 biti spreman i da ne\u0161to uradi\u0161<\/span>\u00a0<\/span><\/p>\n

– Sve je po\u010delo kao te\u017enja HR-a i tima PR-a i marketinga da <\/span>napravimo zaokret u komunikaciji prema na\u0161im sada\u0161njim, ali i potencijalnim zaposlenima u vremenu u kojem se mnogo toga promenilo, pa i na tr\u017ei\u0161tu rada<\/span><\/b>.<\/span> Tokom 2023. godine sproveli smo interno istra\u017eivanje koje se odnosilo na zadovoljstvo benefitima i prostoru za njihovo unapre\u0111enje. Anketa je distribuirana svim zaposlenima, kojih u Banci ima 3100, a svoje odgovore dalo je vi\u0161e od 2000 zaposlenih, objasnile su Sanja i Simona.\u00a0<\/span>\u00a0<\/span><\/p>\n

Isti\u010du da su godinu dana ranije ispitivali zajedno sa UNICEF-om politike i prakse po meri porodice, a 2021. godine je opse\u017eno istra\u017eivanje zadovoljstva zaposlenih sprovela i njihova mati\u010dna banka Intesa San Paolo.\u00a0<\/span>\u00a0<\/span><\/p>\n

– <\/span>Pratili smo i analizirali \u0161ta ka\u017eu zaposleni kroz sve ove ankete, a skupljali smo informacije i na druge na\u010dine, na primer analizom tr\u017ei\u0161ta i izlaznih intervjua<\/span><\/b> i sve je ukazivalo da <\/span>postoji prostor za pobolj\u0161anje seta benefita, a posebno onih koji se odnose na zaposlene koji su roditel<\/span><\/b>ji, a njih je u na\u0161oj banci 2.600, rekle su Sanja i Simona i dodale:\u00a0<\/span>\u00a0<\/span><\/p>\n

– Shvatili smo da ne samo da imamo dovoljno podataka za komunikacionu kampanju, <\/span>ve\u0107 da mo\u017eemo da pokrenemo mnogo ve\u0107e promene u oblastima koje su za zaposlene va\u017ene, a to je pre svega balans privatnog i poslovnog \u017eivota<\/span><\/b>, naglasila je Sanja Raja\u010di\u0107 i istakla: Izneli smo pred menad\u017ement predloge kako da budemo jo\u0161 bolje mesto za rad. <\/span>Uskoro je kreiran na\u0161 EVP koji smo komunicirali pod krovnom porukom #TISISVE\u0160TOHO\u0106E\u0160<\/span><\/b>.\u00a0<\/span>\u00a0<\/span><\/p>\n

Naredni koraci EVP tima bili su usmereni ka pove\u0107anju zadovoljstva zaposlenih i bili su podeljeni u tri kategorije: <\/span>pro\u0161irenje seta benefita, unapre\u0111enje projekata i aktivnosti koje pove\u0107avaju zadovoljstvo zaposlenih i podr\u017eavanje koleginica i kolega u \u017eivotnom stilu<\/span><\/b> kakav \u017eele i van radnog vremena.<\/span>\u00a0<\/span><\/p>\n

Pro\u0161irenje seta benefita jer je \u201edobro neprijatelj boljega\u201c<\/span>\u00a0<\/span><\/p>\n

– Smatramo da je dobro najve\u0107i neprijatelj boljega, te smo analizirali pored anketa i drugih povratnih informacija i EVP koji je nu\u0111en i od strane drugih kompanija i to ne samo na na\u0161em tr\u017ei\u0161tu ve\u0107 i globalno, naglasila je Sanja Raja\u010di\u0107.\u00a0<\/span>\u00a0<\/span><\/p>\n

– Krajem 2023. Banca Intesa je pored postoje\u0107ih, ve\u0107 zna\u010dajnih benefita kao \u0161to je, na primer, privatno zdravstveno osiguranje i me\u0111unarodni zdravstveni program \u2013 Best Doctors, <\/span>uvela dodatne benefite: pove\u0107anje broja dana godi\u0161njeg odmora\u00a0 \u2013 maksimalan broj dana godi\u0161njeg odmora pove\u0107an je za dodatna dva dana; za koleginice i kolege koje rade u ekspoziturama i regionalnim trezorima, dodatna tri dana godi\u0161njeg odmora na osnovu radnog mesta<\/span><\/b>. Posebno va\u017ean benefit je i <\/span>pro\u0161irenje prava na kori\u0161\u0107enje dana pla\u0107enog odsustva<\/span><\/b>, kazala je Raja\u010di\u0107.<\/span>\u00a0<\/span><\/p>\n

Na\u0161e zaposlene je posebno obradovalo \u0161to su dobili <\/span>dan pla\u0107enog odsustva za ro\u0111endan.<\/span><\/b> Uvedeno je dodatnih 10 dana pla\u0107enog odsustva (uz postoje\u0107ih 5) povodom usvajanja deteta za oba roditelja; jedan dan za negu i brigu o roditeljima zaposlenog i 3 dana za druge li\u010dne potrebe zaposlenog.\u00a0<\/span><\/p>\n

Inicijative usmerene na aktivnosti koje pove\u0107avaju zadovoljstvo zaposlenih<\/span>\u00a0<\/span><\/p>\n

Obe na\u0161e sagovornice su sa ponosom istakle da je od juna 2023. godine Banca Intesa je realizovala ThinkUp radionice <\/span>\u2013 seriju razgovora sa stru\u010dnjacima na teme kao \u0161to su emotivna i socijalna inteligencija, roditeljstvo, kako podsta\u0107i inovativni, preduzetni\u010dki duh, dobrobit zaposlenih i mnoge druge.\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

– Banka je u 2023. godini obezbedila posebne dane za brigu o zdravlju zaposlenih organizuju\u0107i specijalisti\u010dke ultrazvu\u010dne preglede prostate i dojki u Beogradu, Novom Sadu i Ni\u0161u, kao i dva specijalizovana panela na temu \u017eenskog i mu\u0161kog zdravlja koji su snimani i postavljeni na interni portal kako bi koleginice i kolege \u0161irom Srbije mogle da pogledaju. Tako\u0111e, <\/span>lansiranjem nove HR platforme #People, kreiran je poseban wellbeing odeljak CareLab koji sadr\u017ei sadr\u017eaje sa preporukama i inicijativama usmerenim na mentalno, fizi\u010dko i emocionalno zdravlje<\/span><\/b>, rekle su na\u0161e sagovornice.<\/span>\u00a0<\/span><\/p>\n

\"\"Obe su naglasile da je zadovoljstvo zaposlenih povezano i sa zadovoljstvom i zdravim \u017eivotnim navikama i van radnog vremena, pa je stoga banka omogu\u0107ila zaposlenima besplatan premium pristup My fit world aplikaciji, online anonimno psiholo\u0161ko savetovanje, pogodnosti za kori\u0161\u0107enje Fit pass usluge i brojne komercijalne popuste kod partnera banke.\u00a0<\/span>\u00a0<\/span><\/p>\n

Employer branding kampanja usmerena pre svega na zaposlene<\/span>\u00a0<\/span><\/p>\n

Kako ka\u017eu employer branding u mnogim kompanijama okrenut je isklju\u010divo ka javnosti i potencijalnim kandidatima, dok u njihovom timu veruju da im je ciljna grupa pre svega kolega ili koleginica.\u00a0<\/span>\u00a0<\/span><\/p>\n

– Samo na taj na\u010din mo\u017eemo iskreno ispri\u010dati pri\u010du pod krovnim sloganom #TISISVE\u0160TOHO\u0106E\u0160\u201d, istakle su Sanja i Simona objasnile kako je tim organizovan u okviru banke:<\/span>\u00a0<\/span><\/p>\n

– Misija employer branding tima koji \u010dine kolege iz dva sektora \u2013 HRO i Marketing nije isklju\u010divo da kreira\u00a0 komunikacionu platformu Banke, ve\u0107 da inicira promene i unapre\u0111enje politika i praksi na nivou organizacije. <\/span>Ultimativni cilj je pove\u0107anje zadovoljstva zaposlenih i employer branding koji ja\u010da iznutra. <\/span>Na\u0161 cilj nikada nije bio i nikada ne\u0107e biti lep post, ve\u0107 iskrena pri\u010da koja je potkrepljena iskustvima i pri\u010dama na\u0161ih ljudi.<\/span><\/b> Izuzetno nam je drago \u0161to na\u0161i zaposleni samoinicijativno \u010desto dele te postove na svojim privatnim profilima, a na\u0161e najgledanije objave u proseku imaju preko 160.000 pregleda i vi\u0161e od 400 interakcija sa objavom, rekla je Simona Vidojevi\u0107.<\/span>\u00a0<\/span><\/p>\n

– Sve ove promene iznutra iznedrile su rezultate koji su prepoznati i van kompanije pa je Banca Intesa dobila nezavisna priznanja kao po\u017eeljan poslodavac.\u00a0 Banca Intesa zauzela je prvo mesto u kategoriji \u201cBanke i osiguranja\u201d i na\u0161la se na 24. mestu me\u0111u poslodavcima Srbije za 2023. godinu, \u0161to je lista koju kreira The Employer Branding Agency. Banka je i dobitnik priznanja \u201cPrijatelj porodice 2023\u201c u kategoriji velikih privrednih dru\u0161tava koju dodeljuju Ministarstvo za brigu o porodici i demografiji i Privredna komora Srbije\u201d, rekle su Sanja Raja\u010di\u0107 i Simona Vidojevi\u0107 ispred kompanije Banca Intesa.<\/span>\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Projekat \u201cTi si sve \u0161to ho\u0107e\u0161\u201d, kompanije Banca Intesa, jedna je od pet pobedni\u010dkih HR praksi na ovogodi\u0161njem konkursu Uspe\u0161ne HR pri\u010de. Na nedavnoj \u0160estoj konferenciji HR Experience, odr\u017eanoj u…<\/p>","protected":false},"author":1,"featured_media":6945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-6944","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vesti"},"yoast_head":"\nHR Pri\u010de: Banca Intesa \u2013 EB strategija ne treba samo da komunicira ve\u0107 i stvara bolje radno okru\u017eenje - HR Experience<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hrexperience.rs\/en\/vesti\/hr-price-banca-intesa-eb-strategija-ne-treba-samo-da-komunicira-vec-i-stvara-bolje-radno-okruzenje\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HR Pri\u010de: Banca Intesa \u2013 EB strategija ne treba samo da komunicira ve\u0107 i stvara bolje radno okru\u017eenje - HR Experience\" \/>\n<meta property=\"og:description\" content=\"Projekat \u201cTi si sve \u0161to ho\u0107e\u0161\u201d, kompanije Banca Intesa, jedna je od pet pobedni\u010dkih HR praksi na ovogodi\u0161njem konkursu Uspe\u0161ne HR pri\u010de. 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