{"id":174,"date":"2018-06-14T16:54:36","date_gmt":"2018-06-14T14:54:36","guid":{"rendered":"https:\/\/www.hrexperience.rs\/?p=174"},"modified":"2021-11-03T08:45:01","modified_gmt":"2021-11-03T07:45:01","slug":"employer-branding-od-strategije-do-dobre-prakse","status":"publish","type":"post","link":"https:\/\/www.hrexperience.rs\/en\/vesti\/employer-branding-od-strategije-do-dobre-prakse\/","title":{"rendered":"Employer branding \u2013 od strategije do dobre prakse"},"content":{"rendered":"<p>Kako postati dobar, odli\u010dan a kako najbolji poslodavac u o\u010dima kandidata kroz strategiju, akciju i realizaciju? Da li su i u kojoj meri kompanije svesne da su zapravo njihovi zaposleni najbolji ambasadori, bile su samo neke od tema ove panel diskusije.<\/p>\n<p>\u201cBiti dobar poslodavac zna\u010di biti poslodavac gde ljudi \u017eele da do\u0111u, gde \u017eele \u0161to du\u017ee da ostanu i daju svoj maksimalni doprinos. I to se posti\u017ee isklju\u010divo u radu sa zaposlenima\u201d, objasnila je Sonja \u0106etkovi\u0107, direktor Poslovi.Infostud. Predstavnica NIS-a dodala je jo\u0161 da je dobar poslodavac i onaj koji uspe da razvije empatiju prema svojim zaposlenima, odnosno poslodavac koji uspe da napravi ambijent u kojem \u0107e najve\u0107i broj zaposlenih mo\u0107i da zadovolje svoje dominantne potrebe, bilo da je to novac, razvoj, pripadnost kompaniji ili mo\u017eda me\u0111uljudski odnosi.<\/p>\n<p>Na pitanje za\u0161to jedna kompanija \u017eeli da bude dobar poslodavac, Natalija Pe\u0161i\u0107 iz VIP Mobile-a dala je interesantan odgovor. Ona smatra da svaka kompanija \u017eeli da ima poverenje kod svojih krajnjih korisnika usluga ili proizvoda. Va\u017eno je kakva su njihova iskustva i kako oni do\u017eivljavaju tu kompaniju. A da bi se na tom polju ostvario uspeh, kompanija pre svega treba da ima izgra\u0111eno poverenje prema zaposlenima. Jedno bez drugog ne mo\u017ee.<\/p>\n<p>U\u010desnice panela slo\u017eile su se da kompaniju \u010dine kvalitetni i vredni ljudi i da poslodavac postaje dobar odnosno najbolji u onoj meri u kojoj uspe da izgradi zdrave odnose sa zaposlenima. \u017divimo u vreme kada je osnovna svrha korporativnog sveta profit, i u tom smislu je poslodavcima stalo da privuku najbolje kandidate koji \u0107e se razvijati, biti zadovoljni i praviti dobre rezultate. A dobri rezultati donose profit kompaniji. Samo je bitan na\u010din na koji \u0107ete sve to ostvariti, objasnila je Nata\u0161a Stamenkovi\u0107 iz NIS-a.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-176\" src=\"https:\/\/www.hrexperience.rs\/wp-content\/uploads\/2021\/10\/ANDREJNIHIL-5006.jpg\" alt=\"\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.hrexperience.rs\/wp-content\/uploads\/2021\/10\/ANDREJNIHIL-5006.jpg 1200w, https:\/\/www.hrexperience.rs\/wp-content\/uploads\/2021\/10\/ANDREJNIHIL-5006-300x200.jpg 300w, https:\/\/www.hrexperience.rs\/wp-content\/uploads\/2021\/10\/ANDREJNIHIL-5006-1024x683.jpg 1024w, https:\/\/www.hrexperience.rs\/wp-content\/uploads\/2021\/10\/ANDREJNIHIL-5006-768x512.jpg 768w, https:\/\/www.hrexperience.rs\/wp-content\/uploads\/2021\/10\/ANDREJNIHIL-5006-900x600.jpg 900w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>Dobar Employer Branding je proces koji po\u010dinje jo\u0161 u trenutku procesa selekcije kandidata, jer njihovo iskustvo sa razgovora za posao u mnogome mo\u017ee uticati na stvaranje dobre ili lo\u0161e slike u javnosti o samim kompanijama. Prema nekim istra\u017eivanjima \u010dak preko 60% kandidata koji imaju lo\u0161e iskustvo tokom intervjua ili ne\u0107e preporu\u010diti tu kompaniju drugima ili ne\u0107e vi\u0161e nikada konkurisati za rad u njoj. Na neki na\u010din oni su predambasadori koji pri\u010daju o vama kao poslodavcu.<\/p>\n<p>Istra\u017eivanje sajta Poslovi.Infostud pokazalo je da su zaposlenima na prvom mestu po va\u017enosti me\u0111uljudski odnosi i komunikacija na radnom mestu, odnos menad\u017ementa prema zaposlenima, prilike za usavr\u0161avanje pa tek onda siguran posao i zarada koju mogu da ostvare. Nekada je lista ovih prioriteta izgledala druga\u010dije, ali danas \u017eivimo u vremenu generacijskih promena kada se sve menja i primat preuzimaju milenijalci, koji \u0107e do 2025. godine \u010diniti 75% radno sposobnog stanovni\u0161tva, objasnila je Milka Negrovi\u0107 iz kompanije Homepage.<\/p>\n<p>Podaci su pokazali i da je svega 20% ispitanika, mahom ni\u017ee obrazovanih i onih u poznijim godinama, glasalo za rad u dr\u017eavnim kompanijama \u0161to definitivno ukazuje na opadanje interesovanja za rad u ovom sektoru. Kad sve to uzmemo u obzir jasno je da Employer Branding treba spustiti i pribli\u017eiti \u0161to ni\u017ee do nivoa zaposlenih jer se na taj na\u010din interno gradi branding kompanija koji potom vodi do onog drugog \u2013 eksternog.<\/p>\n<p>Zaklju\u010dak panela je da razvoj Employer Brandinga po\u010dinje unutar samih kompanija i ide ka izgradnji imid\u017ea istih u javnosti. U tom smislu, treba graditi poverenje i odnos sa zaposlenima, oslu\u0161kivati tr\u017ei\u0161te, spoznati svoje ciljne grupe, biti autenti\u010dan, iskren i spreman na promene.<\/p>","protected":false},"excerpt":{"rendered":"<p>Kako postati dobar, odli\u010dan a kako najbolji poslodavac u o\u010dima kandidata kroz strategiju, akciju i realizaciju? Da li su i u kojoj meri kompanije svesne da su zapravo njihovi zaposleni&#8230;<\/p>","protected":false},"author":1,"featured_media":175,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-174","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-vesti"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Employer branding \u2013 od strategije do dobre prakse - HR Experience<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hrexperience.rs\/en\/vesti\/employer-branding-od-strategije-do-dobre-prakse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer branding \u2013 od strategije do dobre prakse - HR Experience\" \/>\n<meta property=\"og:description\" content=\"Kako postati dobar, odli\u010dan a kako najbolji poslodavac u o\u010dima kandidata kroz strategiju, akciju i realizaciju? 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